Healthcare
Growth Strategy
Full Funnel
Sept 2022 – Present
Revenue Growth System — Medical Spa Scaling
The Wellspring Medical Spa · Co-Founder & Growth Operator
Co-founded a cash-pay medical aesthetics and wellness business and built the full revenue engine from scratch — patient acquisition, conversion design, membership programs, CRM automation, and analytics. Started in one rented room in a salon. Grew it to $1.2M+ in annual revenue in under three years.
Key Outcomes
+233%Revenue growth in 3 years
$1.2M+Annual revenue
+29%Consult conversion
$225K+Membership ARR
+22%Revenue per patient
–60%Reporting time
Growth Marketing
CRM
Lifecycle Marketing
Marketing Automation
Power BI
SEO
Paid Media
PatientNow
n8n
Healthcare
Marketing Automation
Lifecycle
2023 – Present
Patient Acquisition & Lifecycle Automation
The Wellspring Medical Spa · Marketing & Systems Owner
Built and ran the complete digital marketing and automation stack — no agency, no team. SEO, Meta Ads, Google Ads, email and SMS lifecycle campaigns, CRM segmentation, and a full n8n automation layer from lead intake through win-back.
Key Outcomes
#1Local SEO, 5 service areas
NPS 78Up from 62
MinutesLead response vs. hours
–40%Onboarding time
SEO
Meta Ads
Google Ads
Email Marketing
SMS Marketing
n8n
CRM Segmentation
HubSpot
CPG / Beverage
Campaign Design
Trade Marketing
2017 – 2022 (annual)
Stella Artois Holiday Campaign — Regional Activation
G&M Distributors (Anheuser-Busch Wholesaler) · Campaign Designer & Account Lead
Designed and ran a seasonal retail activation program end-to-end — activation brief, sell sheets, field materials, personally sold into Walmart, Kroger, and Casey's, and managed execution through the full selling window. Ran for five years. #1 regional ranking every time.
Key Outcomes
+68%YoY revenue lift
+220%In-window lift
#1Region, 4 consecutive years
60+Accounts activated
Campaign Strategy
Retail Marketing
Trade Marketing
B2B Sales
Activation Design
CPG Marketing
CPG / Beverage
Sales Enablement
Content Systems
2017 – 2022
Sales Enablement Platform — BigTinCan Marketing Hub
G&M Distributors · System Owner & Content Strategist
Built a centralized content and enablement platform organizing 20+ suppliers and 150+ brands into one searchable system. Replaced scattered drives and email threads with a single source of truth. Also led BEES, M360, and VIP Karma rollouts — 95% adoption by building content that answered "what's in it for me" before anyone had to ask.
Key Outcomes
95%SaaS adoption in 90 days
–37%Execution errors
85%+KPI attainment
Top 10%National AB ranking
Sales Enablement
Content Strategy
SaaS Rollout
Change Management
BigTinCan
Power BI
Healthcare
Recurring Revenue
Retention
2023 – Present
Membership & Recurring Revenue Program
The Wellspring Medical Spa · Product & Marketing Owner
Designed and launched a tiered membership program from concept to execution — offer structure, pricing, marketing copy, automated billing, and retention workflows. Built to generate predictable monthly revenue and reduce churn without ongoing manual management.
Key Outcomes
$225K+Annual recurring revenue
20%+Of monthly revenue
AutomatedBilling & win-back
Subscription Marketing
Recurring Revenue
Offer Design
Retention Marketing
Lifecycle Automation
Shopify
CRM